Investor FAQ

Common questions about IrisGo's business model, competition, and Series A fundraising

14 Questions • 6 Categories • Updated Feb 2026
Business Model Unit Economics Strategy Market & Timing Other Next Steps

🏢 Business Model & Competition

Our go-to-market is B2B: OEMs pre-install IrisGo on every AI PC they ship. Acer is signed, with additional OEMs in our pipeline. This gives us near-zero customer acquisition cost.

Our revenue is B2C (premium subscriptions starting from $14.9/mo) plus B2B (data annotation services for AI companies).

Think of the Spotify-carrier model: carriers distribute the app on every phone; Spotify converts users to paid plans. OEMs distribute for us. Users pay us.

CAC

≈ $0

OEM pre-installation

ARPU

from $14.9/mo

Premium subscription

Gross Margin

70-80%

Platform business

LTV:CAC

Exceptional

Denominator ≈ zero

Additional revenue streams from Skills Marketplace (30% platform take rate) and Data Annotation Network (B2B) further increase blended ARPU. We use subscription-only for conservative estimates.

1. Different Business Model

Microsoft Copilot: One-way revenue (users pay $30/mo, Microsoft takes all)

IrisGo: Three-way profit platform (users earn, developers earn, we take commission)

2. Different Distribution Strategy

Copilot: Windows built-in (Microsoft controls)

IrisGo: OEM pre-install partnership (we keep IrisGo brand, like Intel Inside)

OEMs get differentiation + Skills revenue share

3. Different Ecosystem

Copilot: Closed system (developers can't participate)

IrisGo: Open platform (Skills Marketplace: 30% platform / 70% to developer)

Platform economics always beat closed products. Android beat Nokia for this exact reason.

1. Differentiation

IrisGo provides earning platform (users do annotation, earn money)

Copilot is just productivity tool — can't be a unique PC selling point

2. New Revenue Source

OEMs get revenue share from Skills sales

We split our 30% commission with OEMs

Transform from "selling hardware" to "hardware + recurring revenue"

3. Brand Partnership

"Powered by IrisGo" (like Intel Inside)

Not white-label — OEMs can showcase partnership with innovative AI platform

Scale AI

  • • B2B enterprise market
  • • Professional annotation teams
  • • High-price (enterprise pays)
  • • CAC > $50

IrisGo

  • • B2C2B market
  • • General users (100M+ OEM pre-install)
  • • Users earn + we charge enterprises
  • • CAC = $0 (OEM pre-install)

Our Competitive Advantage:

  • • 100M+ pre-installed users = largest annotation workforce
  • • PC environment advantage (big screen, high compute, precise keyboard)
  • • Earning + Spending closed loop (users earn GoT → buy Skills)

1. Cold Start Solved

100M+ OEM pre-install = instant distribution

GPT Store needs organic growth

2. Better Monetization

PC user LTV > mobile app user

Stable subscription model (not just one-time payment)

3. First-Mover Advantage

We're the first AI PC Skills Marketplace

Developers can capture the AI PC category early

We will never do white-label. This is our core principle.

Reasons:

1. Brand Value Accumulation

Value accumulates in IrisGo, not individual OEMs

User loyalty: Switch PCs but still use IrisGo (data doesn't get lost)

2. Developer Ecosystem

Developers create IrisGo Skills (cross-OEM)

Not Acer Skills / HP Skills (fragmented)

3. Proven Success Cases

Intel Inside: Kept Intel brand

Android by Google: Kept Android brand

These prove brand partnership model works

What OEMs Get:

  • • Differentiation ("Powered by IrisGo")
  • • New revenue source (Skills revenue share)
  • • Technical support (don't need to build AI platform themselves)

💰 Unit Economics & Financials

Take Rates:

  • • Annotation: 20% (benchmarking Upwork)
  • • Skills Marketplace: 30% (benchmarking App Store)

LTV Comparison:

  • • IrisGo: $300 (3-year per user)
  • • Copilot: $1,080 ($30/mo × 36 months)

Why Lower LTV is Actually Better:

  • • CAC = $0 (OEM pre-install) vs Copilot CAC > $50
  • • Gross Margin = 75%+ (platform model)
  • • Flywheel effect: Users earn → buy Skills → attract developers → platform value ↑

2028 Revenue Structure:

  • • Subscription: $3M
  • • Annotation Platform: $28.8M (primary driver)
  • • Skills Marketplace: $2M
  • • Total: $33.8M ARR

2026 Baseline ($3M):

  • • Acer 100K+ units confirmed
  • • OpenClaw 10K+ users (achieved in 3 weeks)
  • • 20% → 30% conversion to paid (industry standard)

2027 Growth ($10.2M, 3.4x):

  • • HP, ASUS partnerships signed (pipeline established)
  • • Annotation GMV scale effects
  • • Skills Marketplace developer ecosystem launch

2028 Scale ($33.8M, 3.3x):

  • • 3-5 Tier 1 OEMs (total shipments 5M+ units)
  • • Annotation user base 50K+
  • • Skills Marketplace maturity (1000+ Skills)

Comparable References:

  • • Notion: $0 → $10M (2 years)
  • • Figma: $1M → $20M (2 years)
  • • We have OEM distribution advantage (don't need self-acquisition)

🚀 Strategy & Execution

1. AI PC is the Next Frontier

AI-in-cloud is already mature (ChatGPT, Claude)

AI-on-device is the next wave (100M+ AI PCs)

2. Platform Play

Not just AI assistant (product layer)

It's AI PC's operating layer (platform layer)

Three-engine flywheel creates network effects

3. Team + Execution

Lman (COO): 25+ years cross-domain hardware-software integration, OEM relationship builder

Jeffrey (CEO): ex-Apple Siri Engineering Manager, CMU ECE

Signed Acer within 3 months (execution speed)

AI Fund Portfolio Context:

  • • Landing AI (Enterprise AI)
  • • Workera (AI Training)
  • • IrisGo (Consumer AI PC) → Completes AI Fund's consumer hardware positioning

1. OEM Distribution Lock-in (Short-term)

100M+ pre-installed users = solve cold start problem

Competitors need $50/user CAC to acquire customers

2. Network Effects (Mid-term)

Three-engine flywheel: Users ↔ Developers ↔ OEMs

More users → More developers → More Skills → Platform value ↑

3. Data Moat (Long-term)

Annotation data accumulation

User behavior data (context understanding)

Developer best practices (which Skills work best)

4. Brand & Community (Sustainable)

Developer ecosystem (investment cost)

User data migration cost

IrisGo = de facto standard for AI PC Skills

10 Years Later:

Just like iOS/Android defined smartphone ecosystems, IrisGo will define the AI PC ecosystem. First-mover advantage + ecosystem = hard to replace.

Fund Allocation:

$5M: OEM Expansion
  • • ASUS, Lenovo, Dell partnerships
  • • Europe & Americas market expansion
  • • Asia markets (China, Japan)
$5M: Marketplace Infrastructure
  • • Skills Marketplace technical build
  • • Developer SDK + Tools
  • • Annotation Platform scaling
$5M: Go-to-Market
  • • PR + Community ($120K-$200K/6mo)
  • • Developer evangelism
  • • OEM co-marketing
$5M: Team Expansion
  • • 20 → 35 people
  • • Head of Marketing (currently hiring)
  • • Senior Product Designer (currently hiring)
  • • Engineering team (5 → 15 people)

Why 18 months?

12 months execution + 6 months buffer

Target: Series B ready ($50M+ ARR)

🔍 Market & Timing

Shipment Forecast:

  • • 2024: 10M units (IDC)
  • • 2025: 50M units (IDC)
  • • 2026: 100M+ units (our TAM)
  • • 2028: 200M+ units

Industry Validation:

  • • Intel: Core Ultra (NPU built-in)
  • • AMD: Ryzen AI
  • • Qualcomm: Snapdragon X Elite
  • • Microsoft: Copilot+ PC spec

OEMs All-In:

Dell, HP, Lenovo, Acer, ASUS — full AI PC lineup

Not niche products, mainstream upgrade

Why Now is the Right Timing:

  • • Hardware mature (NPU ubiquitous)
  • • Software gap (missing platform layer)
  • • OEM pain point (need differentiation)

1. OEM Execution Risk

Risk: If no more OEMs sign after Acer

Mitigation: HP meeting scheduled, ASUS MOU in review

2. Microsoft Block Risk

Risk: If Microsoft restricts third-party AI platforms on Windows

Mitigation: We're complement (supplementary), not replacement

3. Developer Adoption Risk

Risk: If developers don't want to create IrisGo Skills

Mitigation: OpenClaw already has 10K+ users (developers love us)

But Opportunity >> Risk:

$454M SAM, we only need 10% to reach $45M ARR.

❓ Other Questions

Replit/Cursor

  • • Developer tools (professional market)
  • • Marketing-driven acquisition (CAC > $50)
  • • Single subscription model

IrisGo

  • • AI PC platform (mass market)
  • • OEM pre-install (CAC = $0)
  • • Three-engine flywheel

We don't compete — they're "developer tools", we're "platform layer".

1. IPO (Most Ideal)

2028-2030 timeline

$50M+ ARR, 100%+ growth rate

Benchmark: Unity (IPO $13B), Figma (pre-acquisition $10B valuation)

2. Strategic Acquisition

Potential buyers: Google, Meta, Microsoft (ironically)

Acquisition rationale: AI PC platform layer + developer ecosystem

3. Stay Independent

Like Notion, Figma (before acquisition)

Platform companies can operate independently long-term

Investor Preference?

Our goal is IPO, but we won't rule out strategic offers (if valuation > $5B).

📞 Next Steps

Ready to discuss IrisGo's Series A opportunity?

📧 Email: lman@irisgo.ai 📅 Schedule a Call

What We're Looking For:

  • • Lead investor: $8-12M
  • • Strategic co-investors: $2-5M
  • • Board seat (optional, prefer value-add)

Timeline:

  • • Now: Meeting Series A prospects
  • • March: Term sheet target
  • • April: Close round
  • • May: OEM expansion execution

Let's build the Android for AI PCs together.